my role: concept / idea / script.
TURNING AN AMAZON MUSIC INTO THE NEW HOME OF URBAN MUSIC
That was Sabotage Propaganda and I set out to do with FLEXEO, the Amazon music urban playlist.
We came up with the concept All Eyes on Me, about owning the spotlight. On the field, in the park, wherever you go. When you move, when you flex, all eyes are on you. And we tied it with the trend of the moment: football gear as a fashion statement.
The concept morphed into several touchpoints:
We designed a custom football kit that showcased it in a fashion film with up-and-coming artists wearing it.
We organized an event with DICE that brought together influencers and the urban scene.
Each action fueled the hype and proved that Amazon Music was in tune with Gen Z culture.
The campaign was an authentic success. Proven by their renewal for the following year.
Check it out here.
Creative Studio: Sabotage Propaganda
Creative
Director: Diego Andrés
Costume Design Director: Robber Rodriguez
Costume Design: Juan Hernández Diego Andres
Illustration: Lil Mei
Production company: BLUA
Director: Guillem Castellvi
DOP: Noun / Marcel Pascual / Lluis Ferrer
Executive Producer: Juan Blanco / Eugenia Esquerdo
Producer: Diana Asenjo
Art Direction: Maria Perez Ranchal
Stylist: Isabella Gitsels Garcia / Robber Rodriguez
Make up: Francis Molina
Hair stylist: Berta Hitz
Edit: Guillem Castellvi / Joan Campa / Carina Macedo
Color Grading: Biel Geli / Moonlight
Music: Kabasaki
Sound design: Angel Sound
Post-production coordinator: Jordi Artola
VFX: Herokid studio
Talents: Kyne / Kabasaki / Sara Giro / Jose Caribbean /Vini / Maik / Victoria/ Kabo / XM / Anna / Ebony
AD: Julia Escudero
Production Manager: Andrea Arias
Production coordinator: Cristina Gómez
Production Ass.: Lorena García / Simon Pons Salom / Iris Dalmau Leon
Still photography: Carles Carabí
Focus puller: Adrià Alcalà
Cam Ass.: Ferran Hernández Flor
Art Ass.: Silvia Lorenzo ssorenz
Gaffer: Tarek Recolons Navarro
Sparks: Raúl Alimbau Belmonte/ Santi Rodríguez i Coll
Camera rental: Seito/ Lighting rental: Aluzine
Thanks to: @soylamarsala @sultanadelbadal @ujaque105crisarroyoa @folletvalent @annaclemente