NEREA SANCIO


Spanish senior creative based in Los Angeles. Her work spans creative direction, narrative systems, strategy and campaign rollouts for artists and brands across culture and entertainment.

LINKEDIN
NEREASANCIO@GMAIL.COM



SONY MUSIC- ARDE BOGOTA

AMAZON MUSIC I

AMAZON MUSIC II

SONY MUSIC- CUPIDO
(Coming soon) 

FOOT LOCKER

UNIVERSAL MUSIC- LA BLACKIE

JUANA PALOMA

DIABLO IV

BEA PELEA

THYSSEN-BORNEMISZA NATIONAL MUSEUM

KAYDY CAIN

CUPRA

LOS METALES DE LA MAYA

HYUNDAI









CLIENTS








AWARDS









SERVICES


Creative Direction
Narrative Systems 
Brand Storytelling 
Campaign Rollouts 
Content Strategy 
Creative Consulting 
360 campaigns


BUILDING  THE UNIVERSE OF REGGAETÓN ROMÁNTICO


Bea Pelea is one of the OGs of the first wave of Spanish trap — the one who always leaned towards reggaeton, singing romantic lyrics over rhythms that were anything but.
For her third volume of Reggaetón Romántico, the challenge was evolving her sound and identity without losing what made her irreplaceable.
So we built a universe around her evolution. In her previous eras, Bea sang about love. In this one, she becomes it. 
Tu Mito Romántico transforms her into a romantic myth — a figure that lives in collective memory, somewhere between fantasy and reality. A presence that doesn't appear, it manifests.



Photography and editing: Ángel Jiro y Tomás Camarero
Styling: Joaquín Lepore MUAH: David Peláez 
Creative Direction: Nerea Sancio 
Management: Sold Out Crew